Practice Overview
The UAE has executed a deliberate and extraordinarily well-resourced strategy to establish itself as the pre-eminent sports, media, and entertainment destination in the MENA region and, increasingly, globally. Formula One at Yas Marina Circuit, the UAE’s hosting of major international golf, tennis, boxing, and mixed martial arts events, Abu Dhabi’s strategic position as a global combat sports hub through Yas Island, the expansion of beIN Media Group and OSN’s regional media operations, the emergence of streaming platforms targeting MENA audiences, and Dubai’s ambitions as a global film and content production location together define a sector of genuine commercial significance and legal complexity.
JUR’s Sports, Media and Entertainment practice advises sports governing bodies, event organisers, professional sports teams and franchises, athletes and their representation structures, broadcasters and streaming platforms, film and content producers, music rights holders, advertising and sponsorship businesses, and brand licensing enterprises. We structure commercial rights agreements, broadcast licensing transactions, athlete representation and image rights frameworks, venue and event hosting agreements, and creative industry commercial structures, and we represent clients in disputes arising from the commercial relationships that define the sector.
